SEO is Search Engine Optimization. Today everyone goes online and searches for any information they need on Google search engine, which is the most used search engine across the globe. According to a study, there are 4 Billion+ searches every day on Google, now this huge! Digital Marketers have thus understood the power of Search Engine. And today, each one is trying to optimize their websites or web content in such a way that it gets on to the first page of the Search Engine Results Page (SERP). SEO can be done in two ways viz. On-Page SEO and Off-Page SEO.
On page Harrisburg SEO agency
It deals with optimizing the content on our actual website with the help of using proper keywords, title, the layout of the page, etc.
Off-Page SEO – It mainly deals with getting backlinks (referrals) from the other websites to our website.
As soon as we search for anything on the Google Search Engine, we get millions of results related to that topic. But most of the people only check out the first page of the SERP (Search Engine Results Page) and never go on the next page,i.e. 2nd page, 3rd page, and so on.
All of the websites try to get on the first page of the SERP, but Google chooses the most relevant out of them and ranks it up accordingly.
To get a good ranking and be in the top 10 results of the SERP, websites use various techniques. They are as follows:
- White SEO
- Black Hat SEO
White Hat SEO:
Google has a certain set of rules and some algorithm which helps it to give the rankings to the websites and choose the most relevant one. It gives guidelines to the websites to develop their web pages as per those instructions to get a good ranking. Now the websites which work as per those instructions to optimize their website ranking are using the White Hat Harrisburg SEO agency. The White Hat SEO technique is ethical. Although it is a slow process and the results can be expected after a very long period, like for in some cases it can take up to 6 months or even more to get the results! But the results are long-lasting, and once everything is in place, you can get a huge number of visitors for your website.
Black Hat SEO:
As we know, there are two sides to everything – Good and Bad. To get the desired results instantly, people tend to avoid the long way and instead try to use the short cuts. Black Hat technique is one such short cut to get good rankings on the Google SERP. In this technique, the developers use unethical ways that give misleading information to Google that their websites are having great content, etc. Although this may give good results in the short run, in the long run, their websites can even be blocked by the Google as Google algorithms and its tools are get updated, and it is getting difficult to mislead Google.